Privacy Policy

Published: 2025-02-06

This Privacy Policy describes the personal information Prezly collects and processes on behalf of the Company in the framework of the Company site and any related communication.

1. General

1.1 This Privacy Policy explains how personal information is protected, stored and used when someone visits or otherwise interacts with a Company’s site that is hosted by Prezly. By using the site or opting in to receive emails from the Company through the site, the data subject acknowledges to have read and understood this Privacy Policy.

1.2 This Privacy Policy may be updated from time to time. When this happens, the “published” date given above will be changed. ​ ​ The most recent version of this Privacy Policy will become applicable, supersede an replace all earlier versions with immediate effect. ​ The most recent version of the Privacy Policy can always be found on the Company’s site.

Continued use of the site after such changes have been published to the Privacy Policy will constitute acknowledgement that the data subject has read and understood such changes.

2. Roles and responsibilities

2.1 The company or organisation that uses the site to make press releases and articles available to the public is the responsible publisher of the site (“Company”). ​ The Company decides on the content that is published on the site and to whom it is distributed. ​ ​ The Company also decides which personal data is linked to the site for these purposes.

Hence, the Company determines why and how the personal data collected from the site visitors or press contacts is processed. ​ This means that the Company is to be considered as the data controller in relation to the processing of such data. ​

Please find the Company details below:

Company name:

This by That

Registered address:

1370 N Saint Andrews Pl Los Angeles 90028 United States of America

Email:

press@thisxthat.com

2.2 The site is facilitated for the Company by Prezly BV, a company incorporated under Belgian law, having its registered office at Tiensevest 100, bus 1, 3000 Leuven, with company registration number 0829.855.487 (“Prezly”), through a dedicated online application.

Any personal data processing via the site is always done by Prezly on behalf of and on the explicit instruction of the Company. ​ This means that Prezly is to be considered as the data processor in relation to the processing of such data.

For further information about Prezly’s privacy practices, please visit Prezly’s Trust Center at https://trust.prezly.com.

2.3 For any question relating to this Privacy Policy you may contact Prezly via email at privacy@prezly.com. Prezly will share your question with the Company.

3. Information the Company collects and how the Company uses it

3.1 The following personal data may be collected from the Company’s press contacts when they visit the Company’s site, when they opt-in to receive Company emails through the site or when they otherwise interact with the Company or the site in the field of PR:

  1. Name and surname;
  2. Function;
  3. Email address;
  4. Interests;
  5. Communication Preferences

The Company collects these personal data in order to allow it to communicate its press releases and/or press articles to its press contacts.

By providing the Company with abovementioned personal data, the data subject consents to receiving email messages from the Company in the framework of its PR-activities. ​ In some cases the Company may also collect and process the abovementioned personal data from third parties or public sources on the basis of the legitimate interest it has in distributing its press releases and press articles to the press. ​ ​

Within the framework of the Company’s site, the Company does not use the abovementioned personal data for any other purpose.

The data subject has the right to object to the receipt of email messages from the Company through the site at all times by using the unsubscribe button provided in such email messages or by using our dedicated Privacy Portal.

3.2 The Company site also may use cookies and social media plugins, primarily to optimise the visitor experience on the site. For specific information about the cookies used on the site, please consult the Cookie Policy.

4. Sharing of personal data

The Company will share abovementioned personal data with Prezly in order to allow Prezly to facilitate the site and the distribution of emails through the site. ​ Prezly merely acts as a data processor for the Company. ​ A data processing agreement has been concluded between Prezly and the Company to cover this data processing activity by Prezly.

Aside from this, the Company does not transfer or share personal data with any third party in the framework of the site. ​

5. International data transfers

Prezly will try to process personal data as much as possible within the EU. ​ In so far as data transfers outside the EU are necessary, Prezly will only transfer data to third countries that offer an appropriate level of data protection, in accordance with the provisions of the General Data Protection Regulation. ​ This may include having the data recipient sign a copy of the standard contractual clauses of the European Commission.

6. Retention of personal data

The Company does not keep personal data any longer than necessary to achieve the intended purpose for which the personal data are collected. ​ In principle, the personal data will be deleted as soon as the data subject has unsubscribed.

7. Security of personal data

Prezly has taken all reasonable and adequate technical and organisational security measures to protect the personal data as best as possible when processed in the framework of the Company’s site. ​ This includes protection against accidental or intentional (and unauthorised) manipulation, modification, publication, loss, abuse, destruction or access by unauthorised persons. Such measures include amongst others a limited access policy and strong password protection, multi-factor authentication.

8. Rights relating to personal data

8.1 The data subject has the following rights in relation to his/her personal data:

  • Access to and information about the personal data processed about the data subject;
  • Be forgotten, or ask to delete its personal data;
  • Rectification and completion;
  • Transferability of personal data;
  • Restriction of processing;
  • Object to the processing.

To exercise these rights, please contact Prezly via email at privacy@prezly.com. Prezly will share your request with the Company for further processing. ​

8.2 In case of questions or complaints about the processing of personal data, the data subject can always inform Prezly via email at privacy@prezly.com. Prezly will share the question or complaint with the Company for further processing. ​

The data subject may also file a complaint with the Belgian Data Protection Authority at any time:

Website:

https://www.autoriteprotectiondonnees.be/citoyen/agir/introduire-une-plainte
​

Contact details:

Data Protection Authority

Rue de la Presse 35, 1000 Brussels, Belgium

9. Applicable law

Any dispute in relation to this Privacy Policy must be interpreted in accordance with Belgian law.

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About Automated Architecture (AUAR)

AUAR believes that to address the demands of the housing and climate crisis, construction cannot just be automated. It needs to be reinvented. We are revolutionising construction to empower people and communities to create better and more sustainable homes. We believe in healthy, inspiring and sustainable living environments that are designed by and for local communities. 

Our solution is a world first. We designed a modular building system that uses robotics and automation to deliver high quality, affordable, sustainable homes. The system consists of building blocks made from timber, a renewable material, which are robotically pre-fabricated and assembled into dwelling units with minimal material waste. Our software integrates the whole delivery process: from design to robotic assembly to procurement. The units can be easily customized based on site and context. Our approach radically reduces the production chain. One industrial robot can be a factory, embedded in local communities that need housing, providing opportunities for upskilling local labour and creating new kinds of jobs. 

AUAR’s team includes recognised leaders in our areas of work including automation, generative design, AI, design, community. Some of AUAR’s work is in high profile museum collections such as the Centre Pompidou, we have written books and been featured in the press (Wired, BBC, SkyNews, The Guardian, Mashable). In 2019 we wrote a book on the topic of automation in architecture called Robotic Building: Architecture in the Age of Automation. In 2020 we designed and built Block West in partnership with our UCL research laboratory AUAR Labs, local residents in Knowle West, Bristol and citizen-led digital arts organisation Knowle West Media Centre. Block West won the AJ Small Projects Award for Social Sustainability in 2021. 


Co-Founder Bios:

Mollie Claypool, Co-Founder & Chief Executive Officer

Mollie is a leading architecture theorist focused on issues of social justice highlighted by increasing automation in architecture and design production, and the potential of automation in architecture and the built environment to provide more socially engaged and environmentally sustainable ways of designing and building. Mollie is co-author of Robotic Building: Architecture in the Age of Automation (Detail Edition 2019) and author of the SPACE10 report “The Digital in Architecture: Then, Now and in the Future” (2019). She is also Associate Professor in Architecture at The Bartlett School of Architecture, UCL. At The Bartlett she is Co-Director of AUAR Labs and History & Theory Coordinator in MArch Architectural Design. She is the Managing Editor of Prospectives, an open access peer reviewed journal supported by The Bartlett. Mollie has studied at Pratt Institute, AA School of Architecture and The Bartlett.

Gilles Retsin, Co-Founder & Chief Technology Officer

Gilles is an architect, educator and thinker working at the intersection of computation, fabrication and architecture. His design work and critical discourse has been internationally recognised through awards, lectures and exhibitions at major cultural institutions such as the Museum of Art and Design in New York, the Royal Academy in London and the Centre Pompidou in Paris. He edited an issue of Architectural Design (AD) (Wiley, 2019) and co-authored Robotic Building: Architecture in the Age of Automation (Detail Edition 2019). Gilles is also Associate Professor in Architecture at The Bartlett School of Architecture, UCL. At the Bartlett he is Co-Director of AUAR Labs and Programme Director of the MArch Architectural Design at UCL. He studied architecture in Belgium, Chile and the UK, where he graduated from the Architectural Association. 

Claire McAndrew, Co-Founder & Chief Communities Officer 

Claire is a social scientist that works across architecture and practices of care. She focuses on new frameworks for participation — drawing upon contemporary theory, research and debate around architecture, technology, community and public engagement in the production of the built environment. Her writing and practice consider the use of co-design methodologies to shift social practices, inform public policy and enact more care-full capacities. Claire is Director of Public Engagement and Co-Director of AUAR Labs at The Bartlett School of Architecture, UCL.


Team Bios: 

David Doria, Computational Designer

David is an architect and urbanist interested in the technical and political implications of automation, artificial intelligence, computational design and fabrication. He holds a bachelor’s degree in Architecture and Urbanism from the Federal University of Sergipe and an MArch Architectural Design from The Bartlett School of Architecture, UCL.

Kevin Saey, Designer & Developer

Kevin Saey is an architect and researcher in automation, digital fabrication and computational design with a background in game design. Kevin studied Digital Arts and Entertainment at University College West Flanders, MSci in Architecture at KU Leuven and MArch Architecture at The Bartlett School of Architecture, UCL.

Danae Parissi, Computational Designer

Danaë is an architect interested in bringing together the traditional discipline of architecture with cutting edge computational theory, to explore new interdisciplinary paths of design. She has completed her integrated MArch at the NTUA School of Architecture and an MSc in Architectural Computation at the The Bartlett School of Architecture, UCL.

Robert Pavlovskis, Creative Technologist

Robert is a developer and technologist interested in digital spaces, interaction design, games and new media art. With a particular focus on real-time rendering and 3D graphics. He holds a BSc in Creative Computing from Goldsmiths University of London, and has a background in Art & Design.

Ivo Tedbury, Systems Designer

Ivo is an architectural designer and robotics developer interested in integrated building design, engineering and robot fabrication. He has broad experience designing and building custom hardware and software, and holds BSc and MArch in Architecture, and MRes Architectural Computation from the Bartlett School of Architecture, UCL.

Nikolaos Tsikinis, XR Developer

Nikolaos is a developer interested in all things XR with a background in computer science. He studied Informatics and Telecommunications at University of Athens, a MSc in Computer Science at Athens University of Economics and Business and a MRes in Virtual Reality at University College London.

Contact

34 Hinton Road, Bristol, Avon, England, BS5 6HB, UK

press@thisxthat.com

automatedarchitecture.io